Thursday, October 29, 2009

Natural wool delivers, year after year after year


Americans of all ages spend an average of 90% of their time indoors, where the level of pollutants is often two to five times higher than it is outdoors and can be considerably higher. The air in most homes, schools and offices is already not what it should be, and as air quality worsens, so does health. Building air quality is certain to get worse if we keep making our buildings more air-tight without making sure that we maintain a healthful flow of fresh air and are very careful about what we put into our buildings.

While children are the most at risk (childhood asthma has increased 140% in the past 10 years), good air is important for everyone. Improved indoor environmental quality has been linked to improved productivity, higher test scores and even patient recovery rates.

There are two reasons that our indoor air quality is so bad:
• We don’t introduce enough fresh air from outdoors.
• We fill our spaces with toxic mixes of chemicals, organic matter and dust.


Natural hand knotted carpets are one simple way to improve the air quality in our homes.

Natural wool carpet is a healthy non-toxic alternative to standard nylon, olefin or other synthetic carpets that off-gass toxic chemicals, don't last very long and are not biodegradable. Wool carpets are: odor-free, renewable, longer lasting, fire-resistant, air purifying, softer, and biodegradable.

Natural wool ages gracefully, continually renewing itself and developing a rich patina as years pass. While synthetic fibers will become scratched, scarred and dull over time, wool carpets and rugs remain vibrant to the eye and supple to the touch.

Your style demands high design and high performance; natural wool delivers, year after year after year.

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